There are several ways we may obtain information about you, including through (A) information you provide to us directly; (B) information that we automatically collect; and (C) information we receive from third parties. Some of the information directly or indirectly identifies you as an individual. When information identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, we refer to it as “Personal Information.” This Personal Information includes the following categories:
These include your name, postal and email address, phone number, and unique identifiers that may identify your device or browser but not you by name.
||Geolocation Data: Data about the location of the device you use to access the Services as more fully described below.
||Commercial Information: Your purchase and usage history (such as beverage variety, brew size and strength preference for your brews), and goods and service preferences, including payment information or photos you share from your devices.
||Internet/Electronic Activity: IP address, web/app browsing and search history related to our Services, and information regarding your interaction(s) with the Services or KDP advertising.
||Profile Inferences: The inferences that we draw from your Personal Information and online activity to create a personalized profile so we can better identify goods and services that may be of interest.
We also work with various types of data that are de-identified or aggregated, and not reasonably capable of being associated with, or of reasonably being linked, directly or indirectly, with you or your household. This data is not Personal Information.
As provided in more detail below, we collect Personal Information from a variety of sources, including from:
- Our service providers
- Data analytics providers
- Operating systems and platforms
- Social networks
- Ad Networks
- Data vendors
- Connected devices, and
- From you directly.
Personal Information You Provide
We collect Personal Information from you for a variety of business and commercial purposes, as follows:
Personal Information you provide when you create or use your account or other Services, or contact us. You must create a KDP account (“KDP Account”) to use certain Services, including the Keurig® App. A KDP Account as well as certain services we may offer such as subscription to our auto-delivery services require you to provide Personal Information so we can identify you and process your purchases, enable you to customize the Services to your liking (e.g., identify your brewing preferences), and so we can link your product preferences to your KDP Account. Also, when you contact us, we may monitor and record your conversation with the KDP representative (where and as permitted by law).
Personal Information you provide when you make a purchase. We collect Personal Information to process your purchases from us, and to provide you with the goods or services you ordered.
Personal Information you provide for customer support. We collect your feedback and questions that you provide to us for customer support, including voice recordings of your calls with our customer support team. In answering your questions, we may ask for supporting data from your device, such as brewer serial number. If you use our online video chat or device screen share feature, we collect and maintain a record of our interactions with you, including screen shares of your Keurig App screen if you enable it. When you do so, our access to the screen share is limited to during the active session that you allow.
Personal Information collected with your consent. We also may ask you for your consent to collect Personal Information in a particular interaction with you as described to you in those circumstances.
Personal Information Collected Automatically
Whenever you visit or interact with the Services, KDP, as well as third-party advertisers and/or service providers, may use a variety of technologies to collect Personal Information, such as:
Usage Information. We collect Personal Information about your activity on the Services, such as login date and time, features you use, and website, mobile app, and product interactivity.
Device & Device Usage Information. We collect Personal Information from and about the electronic devices that you use to access the Services, including IP address, device ID and type, device and app settings and characteristics, app crashes, advertising IDs, browser type and language, operating system, time zones, software version, domain name, identifiers associated with cookies or other technologies that may uniquely identify your device or browser, and information on your wireless and mobile network connection, like your service provider and signal strength.
Through our Internet connected devices, such as our smart brewers for home use, we collect usage history (such as beverage variety, brew size, and strength preference for your brews). These brewers also include a camera designed to collect an image of the area where a pod is positioned within the brewer. This is required to enable some connected Services and may also be used for diagnostic purposes to help ensure the brewer is working properly.
Location Information. We may collect data about the location of the device you use to access the Services including a smart brewer, if applicable (“Location Data”) using IP address, GPS, cellular towers and information from your mobile service provider, sensors that provide KDP with information on nearby devices, Bluetooth address, Wi-Fi access points, and information made available by you or others that indicates the current or prior location of your device. How we collect Location Data depends on how you use the Services.
Third Party Analytic and Advertising Technologies. KDP also may use third parties’ analytics and tracking tools, such as Google Analytics, and others, to help us track, segment, and analyze usage of KDP Services, and to help us or those third parties serve more targeted advertising to you on the Services and across the Internet. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to collect and store information and may also combine such information with information that they collect from other sources. KDP also may use session replay software, which collects information about your interaction with the Services, including keystrokes, mouse movements, and form field entries, and may monitor your interactions with the Services, including for our compliance verification purposes. To learn more about your choices relating to advertising tracking, please see the “Your Choices and Opt Out” section below.
Personal Information Received from Other Third Parties
KDP collects Personal Information about you from third parties, such as social media platforms, public databases, third party smart virtual assistants, or data vendors. This may include:
Personal Information collected from data vendors. KDP may supplement your Personal Information with information that we obtain from third parties, such as public databases or data aggregators.
Personal Information collected through service providers. Our service providers also may collect and use Personal Information to assist us with our business operations. For example, our service providers may need Personal Information to help us analyze the performance of the Services, detect and prevent fraud, or to improve user experiences.
Combination of Information
We may combine the Personal Information we receive from and about you. As noted, we may also de-identify or aggregate information so it is no longer Personal Information.